This article was published in Economic Times dated Mar-27-2011 that throws light on the factors responsible for Nokia's decreasing market share and stronghold in 3 years(2007-2010).
No handset-maker knows India better than Nokia, then why did it lose its stronghold?
Find out here.
What I learnt from this case study is that in a competitive environment, the three things are most important to survive and stay ahead of the market:
a) Constant Innovation - Creating VALUE for the customer
b) Operational Efficiency - faster, economical production, R&D and sales distribution system
c) Market Orientation - putting customer's needs at the center of all activities of the company
Showing posts with label market share. Show all posts
Showing posts with label market share. Show all posts
Sunday, March 27, 2011
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