This article was published in Economic Times dated Mar-27-2011 that throws light on the factors responsible for Nokia's decreasing market share and stronghold in 3 years(2007-2010).
No handset-maker knows India better than Nokia, then why did it lose its stronghold?
Find out here.
What I learnt from this case study is that in a competitive environment, the three things are most important to survive and stay ahead of the market:
a) Constant Innovation - Creating VALUE for the customer
b) Operational Efficiency - faster, economical production, R&D and sales distribution system
c) Market Orientation - putting customer's needs at the center of all activities of the company
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