Know your NjoyTV!

"NjoyTV is world's first and only Gtalk-Buzz-Facebook Hindi Music entertainment channel"


A.) GENESIS OF the word "NjoyTV"

One fine day during my final year at DCE, I was contemplating on a single "name" which I could use across all sources of entertainment(songs, videos, blogs, etc) which I create, so that just by seeing the name, my friends are able to guess who must have created it. 

On Jan-30-2006 on the eve of ma-papa's wedding anniversary, I was watching MTV in which one sexy VJ, before taking commercial break, said,
"Hey, We 'll be right back after a short break, don't go anywhere, keep watching MTV, Enjoy!" 

I focused on her last two words.."MTV+ENJOY"

From there I got idea of the name of my channel..Initially, I thought to replace M with some other alphabet but finally settled on without alphabet ENJOYTV..making it futher shorter to "NjoyTV"..Since then, I have been using this name as my umbrella brand for videos, chats, blogs, twitter, etc.

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B.) Launch of NjoyTV as a song suggestor/player on Gtalk

I always wanted to be a VJ/RJ since childhood and have recorded many cassettes speaking like a RJ [Still have those but they are useless because of obsolete technology.. :-(  ]. 

In mid-2007 While I was working in Cognizant Kolkata, I came upon an idea to start e-mail service everyday where I will send one most important/funniest/knowledge imparting news of the day along with any name of a song under the banner-cum-signature "99.5 Sky Blue FM" [Idea taken from "93.5 Red FM"]. 

I continued it till I left CTS in Oct-2007 to join CSC, Noida. There I saw that unlike in Cognizant, Gtalk is allowed here. So, instead of sending mails daily, I started suggesting songs to friends on my gtalk status by writing the name of the song on my gtalk-status under the heading, 'NjoyTV Song of the Day.' When youtube became popular in 2007-08, I started using the link of the song as well along with its name.

In early 2010, NjoyTV was launched on BUZZ as well where people could comment on the song which would be viewed by anybody on the BUZZ.

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C.) Why do I do this? What do I get out of this?

1. Peace: Even if I am not an RJ/VJ, I am doing something similar but in low tone!

2. Connectivity with friends: I started this channel with the main aim of connecting with friends always..consider this: One day I pinged one of my Cognizant friends to whom I hadnt talked/chatted since 2 years. I said, "You have forgotten me".. He said, "How can I forget you when I listen your song daily on NjoyTV? I have been following you on gtalk since last 2 years and havent missed even a single song"...Once in a while many friends keep in touch with me max. times to Comment/request/advice on a song for NjoyTV!

3. Satisfaction: When my friends ping me back and say:

 - "You made my day, what a song".

 - "Plz NEVER close ur channel, this is the first thing I do in office every morning before starting my work"

 - "What a song..I forgot it thanks for reminding", etc etc

4. Learning about new songs: Since the time I started playing song requests/dedications also in late 2010, I came across many songs which I also didn't know including non-hindi songs. This has helped increasing my songs database.

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D.) NjoyTV Protocol for Facebook:

For more than a year, NjoyTV remained on Gtalk-BUZZ until the news came that Google is doing away with Buzz forever. Hence because of this and upon the suggestions from most of my friends, I am launching it open on Facebook to all its users on my birthday, Nov-9-2011. You can find it here.

1. It will be a Facebook page where I will put one Song daily and on which any Facebook user can comment.

2. Currently, a song request/dedication can be made only by my friends (max. of 2 per week per friend).  It will be played on the nearest available date (based on first-cum-first serve basis) with their name and dedication appearing beside the song. 

3. Total max. song requests in a week = 4. Also song request is subject to condition that the requested song must not have been played on NjoyTV in last 1 month.

4. Max. no. of non-Hindi song requests per week = 1

5. Song will be put up anytime between 11pm to 1am daily night on one song per day basis.

Amendment Note (Jan2013): Now, non-friends viewers can also suggest/request a song which will also be played on NjoyTV but without their name being displayed on the page. For this, they must message their song details and their name on NjoyTV page.

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E.) How to dedicate/request/suggest a song?

Please fill the following form for requesting your song.

Please note that due to enormous number of song requests, you may have to wait quite a long to listen to your song sometimes. However, in case of emergencies like love proposals where waiting can be fatal (;-) you must mention the reason for playing your song early in 'Dedication/Message' question of the form.

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HAVE FUN & KEEP SMILING as LIFE IS TOO SHORT TO WORRY..

- Rahul Aggarwal
Director, NjoyTV
Dated: 8-Nov-2011

Nokia-From Dawn to dusk

This article was published in Economic Times dated Mar-27-2011 that throws light on the factors responsible for Nokia's decreasing market share and stronghold in 3 years(2007-2010).

No handset-maker knows India better than Nokia, then why did it lose its stronghold?
Find out here.

What I learnt from this case study is that in a competitive environment, the three things are most important to survive and stay ahead of the market:
a) Constant Innovation - Creating VALUE for the customer
b) Operational Efficiency - faster, economical production, R&D and sales distribution system
c) Market Orientation - putting customer's needs at the center of all activities of the company

Life at IIT Kharagpur

“We all have our time machines. Some take us back, they're called memories. Some take us forward, they're called dreams.” 

-Jeremy Irons

When I look back now using the former of the two God-gifted machines, I find that last six months were truly one of the most enriching experiences of my life: academically, personally and socially. Like most of the software engineers, I was also leading a “Physically” comfortable and “Mentally” torturous life. When I joined VGSoM, things got reversed for at least first 2-3 weeks. In fact, the realization of the most basic thing that I was now enrolled in the coveted MBA degree from the most desired words on resume “IIT”, itself kept me motivated against the de-motivating forces of physical pain that I was to bear in the first 15 days.

These forces include:

• Hostel Rooms

When I was allotted the room: the cot was in broken condition; water was yellow in taps; walls were covered with spider webs; cistern was pissing; LAN socket had been raped; the speed of the ceiling fan was slower than the slowest rickshaw in Junglepur. It was almost going to be a remake of the horror movie, ‘The Ring’, had the tube light been not working; thankfully it was!

• Homesickness

This started when I consistently scored zero in Mathematical Models of Management Decisions (pronounced fondly as Triple M D) twice in the weekly class tests. Only Kamdhenu Diary’s milk could have helped me sail through this one! :(

• Jungle vehicle: A BICYCLE

Let me tell you that it is impossible to live and traverse on planet Junglepur unless you have a bicycle as motor vehicles are banned here for students. Though people flout these rules easily. 

Also, initially cycling caused my bum to pain, my legs to swell, my bowel movement to go upwards(:P) but believe me, in no time, everything became normal and I got used to it so much that I am thinking to take it with me to Delhi after the completion of the course.

• Food

Daily, we have dark-brown water (which is supposed to be sambhar); egg, bread-butter in the morning; Semi-half baked tawa rotis, rice, one vegetable (or Chicken for non-veg) and yellow water (which is supposed to be Dal) and curd (most tasty component of lunch) in the afternoon; edible snacks in the evening, and dinner similar to the lunch. Frankly speaking, I am not having issues with the lunch because I have seen how worse it can get esp. if you are a vegetarian. And yes, IIT Kharagpur is probably one of the biggest clients of Aquaguard.

Believe me, the above mentioned forces do not last for more than 15-20 days. After that, there’s more than everything to admire here. First, the 2200 acre campus is a self-sufficient ecosystem. It is so serene that you may even miss your partner (or would-be partner) here (though teachers usually make sure that the latter doesn’t happen). People from big cities will take a sigh of relief in this calm, beautiful and pollution-free ecosystem. In simple terms, it’s indeed heaven inside the campus.

Now, before you run your horses, I should make it clear that boy-girl ratio here is highly skewed. :( Though there are some nice maal (read: girls) in BTech but the issue is they remain in their nests the whole year and don't come out until Durga Puja in October or Spring fest in January. There is a sad story that says that earlier boys-girls hostel used to be combined but they were separated later by some @$$ %O^$.

Disregarding the availability though, still a few couples can be seen here inside the library or at Lover's point in front of the library. The institute's central library is one of the biggest libraries in India. It houses magazines, newspapers, journals, books, and lovers(:P).

With one CCD and more than 8 restaurants, you will never feel the need to go outside campus to “try” something new (:P). There are many small markets outside every hostel for the basic commodities. A techmarket is also there that houses shops for fulfilling all basic needs including a hot stuffed-Pakora shop that serves the yummiest green chutney in Kharagpur. 

For workouts, a world-class gym, swimming pool, tennis ground, badminton courts and football grounds are also there. You name a game and it is here.

Though all the above things are not unique to IIT but one thing that differentiates it from other colleges is DC++ which is a peer-to-peer file-sharing system that connects whole of the IIT and has data in excess of 152 Terabytes! From movies to documentaries, from serials to songs, from e-books to software, everything is available on the LAN. The high speed internet connectivity of 100 Mbps with no restriction on downloading makes this place a paradise for net savvy people.

Oh wait… I almost forgot that I have come here to study! So, let me throw some torch on life at VGSoM. Classes usually start at 8.15 in the morning and unlike other B-Schools, run only till 12:30pm except for Mondays when we subconsciously hone our oral or written communication skills in the context of business.
One thing I have not understood yet is that regardless of how many hours I sleep, I still feel sleepy in the class (If anybody knows why, please answer in comments section).

Nevertheless, in the first semester, we study the basics of all trades viz. finance, marketing, operations, IT and HR. The general mode of teaching is usually case study method coupled with theoretical insights from the books of renowned authors. It is a highly enriching experience to attend classes from the world class faculties who hail from institutes like London School of Business, University of Texas, IIM Ahmadabad, IIT Delhi, MICA, etc and have a long experience in industry & teaching. Their focus is primarily on building the conceptual clarity while making studies a fun and not on just completing the course and grades. For Example, in the subject, IT, we indulged in a very unique concept of examination this year where the students were asked to make either one movie or an online application using cloud computing in the groups of three. Also, we are asked to write a 12 page thesis on any innovative thing that has the potential to generate business but is not currently being practised.

To supplement our learning in classes, we also get to attend the series of guest lectures where the prominent industry leaders share their valuable industry experiences with us and provide us with the practical applications of the concepts in business.

So, do we study the whole day? Well of course not(:P). To supplement our learning in classes, we usually WATCH as many Bollywood flicks as we can!! ;-). Jokes apart, we take part in many student-managed committees and clubs for practically actuating whatever we learn here in theory. One such committee is Shraddha that works towards improving the lives of the underprivileged children through a school located within the IIT Kharagpur campus. Every once in while we go there, distribute goodies and celebrate festivals like Diwali, etc with the children. This gives a sense of peace in mind (that works as an antidote to the guilt of bunking few classes!).

All the above factors have contributed to a great deal in my personality development. Consider the fact that our class comprises of students from 19 different states of India. Where else do you get such diversity? I was allotted hostel with a south Indian Matka (slang for MTech here!) who doesn’t understand Hindi (though he likes Hindi songs and Katrina Kaif alias Sheila :P). But we are doing well. Sometimes, whenever he talked with his friends in Tamil:

Annaa, sapad pohiren...(Going for food, bro?)
Khanapurti Poda Poda, Ne muritiviten? (Moron, get lost, u are finished)


I used to feel that they were making noise because I did't understand Tamil. Plus, due to cultural differences between North and South, there were many adjustment issues. But then I realized, the only keyword that would work well here is "Co-operate-2-dominate".

It is this multiplicity of courses and diversity of people here that distinguish IITs from other institutes. The learning in behavioural aspects which I have got from here can never be taught in any class. Consequently, I am a more matured individual who knows how to deal with people from different backgrounds and how to manage the most precious resource called “time” to make myself “dedicated to the service of Nation”.